Olo wants to be your front of house. Loyalist works with the one you have.
Olo runs digital ordering and delivery at national scale and owns Wisely, which brings host, waitlist, reservations and a guest data platform with it. Loyalist’s difference is that it keeps your book: it reads and writes Resy and SevenRooms, lands private dining on the guest, and measures campaigns against your own reservations, not a front of house to adopt.
Olo (Wisely) is also a Loyalist integration. If you already run it, we read from it rather than replacing it.
Olo (Wisely)
An ordering and front-of-house platform.
- 01Digital ordering and delivery volume is the core of the business.
- 02You are an enterprise chain that wants ordering and guest data from one vendor.
- 03You need national scale infrastructure more than floor level service context.
Loyalist
The AI platform that turns guest data into revenue.
- 01You want one profile per guest, built from all your guest data, and personalized campaigns that drive revenue. Nothing you run today gets replaced.
- 02You want to keep the reservation book you have. Loyalist reads Resy, SevenRooms, OpenTable and Tock, and writes notes and tags back into the first three, so your hosts keep the screen they know.
- 03You are a group of one to fifty rooms and want a product built for that, rather than one whose defaults were set by thousand-unit franchise brands.
Olo (Wisely) and Loyalist, axis by axis.
Both hold guest data at group scale. The split is the room: volume ordering across a chain, or full service where events and the floor matter.
| Axis | Olo (Wisely) | Loyalist |
|---|---|---|
| Built around | Digital ordering, delivery and enterprise guest data. | One guest profile across the systems a full-service room already runs, so nothing has to be replaced to get it. |
| Who it is for | Enterprise and national chains. | Restaurants, hotels and members clubs, one to fifty locations. |
| Primary channel | Digital ordering. | The visit: the book, the check, the event. |
| Where recognition happens | In the ordering flow. | On the floor, before the guest says a word. |
What Olo (Wisely) does, and what Loyalist adds on top.
Wisely is on our integrations hub, so ordering and guest history read into the profile. The two overlap more than the rest of this page: both unify guest data and market off it. The split is the host stand. Wisely is one, and Loyalist works with whichever one you already have.
- Unified guest profiles, deduplicated across systems
- Marketing automation off a unified guest profile
- Email and SMS campaigns off the guest profile
- Ordering, delivery and a host and waitlist product
- See campaign revenue against the reservation book you already run
- Private dining booked by contract, landing on the guest record
- Writing back into the reservation book you already run
- Phone routing, event intake forms and review management in one platform
Olo (Wisely) is on our integrations hub, so this is a connection rather than a claim. See what the Wisely integration reads and writes.
What you get with Loyalist.
- Keep the book your hosts know. Loyalist reads Resy, SevenRooms, OpenTable and Tock and writes notes and tags back into the first three. Wisely Host is a reservation product of its own, so adopting it means moving your hosts.
- Bank the buyout on the guest. Tripleseat and Perfect Venue sync, so the buyout lands on the guest who booked it. Ordering and host products do not reach a contract-booked event.
- Answer a review knowing the guest. Google, Yelp and TripAdvisor arrive in one inbox with replies drafted, attached to the person who wrote them.
- Buy for fifty rooms, not five thousand. Loyalist is shaped for a full-service group. Olo is an enterprise ordering platform whose defaults come from thousand-unit brands.
- Measure against your own book. Campaign revenue is read from the reservation platform you already run.
Simple, guided setup
Our onboarding team does it with you, start to finish. Olo (Wisely) keeps doing its job throughout, and there is no engineering project on your side.
- 01
Connect your existing software platforms
Your POS, reservation platform, ordering, events and reviews. Nothing to build on your side.
- 02
Let Loyalist clean up your data
Your history loads into the guest profiles you already have, cleaned of duplicates before anything merges.
- 03
You brief the floor
Notes and tags write back to your book, and the first pre-shift report lands before service.
Why operators love Loyalist.
Working with Loyalist has been a game changer for us.
Kyra Burner Major Food Group Loyalist’s centralized VIP line and guest look-up feature have centralized our guest relations, and made it easier for our teams to find the relevant information about our diners.
Mattos Hospitality I have a better idea of who my guests are — who my best regulars are, who has not been back in a while, who loves wines, who comes to special events.
Cedric Nicaise The Noortwyck Top restaurant groups use Loyalist daily:
Is Loyalist only for smaller groups?
No. Loyalist runs from single rooms to groups of fifty or more locations. The difference is the type of hospitality rather than the size of the estate.
Do we have to change our reservation book?
No, and that is the main practical difference here. Loyalist reads from Resy, SevenRooms, OpenTable and Tock, and writes notes and tags back into Resy, SevenRooms and OpenTable, so your hosts keep the screen they already know. Wisely covers host and reservations itself, which means adopting its book.
When is Olo the better choice?
If digital ordering volume is the business, or you want the host stand and the guest record from one enterprise vendor, Olo is built for exactly that.
When is Loyalist the better choice?
When you want the guest record without moving your hosts. Your book stays, notes and tags go back into it, private dining and reviews land on the profile, and campaign revenue is measured against the reservations you already take.
Which is better for a full-service group, Olo or Loyalist?
These are close. Wisely covers host, waitlist, reservations, a CDP and marketing, so it is a real front-of-house product and not only an ordering stack. The practical difference is the book. Wisely wants to be yours. Loyalist reads and writes the one you already run, so the hosts keep their screen, and private dining and public reviews land on the same guest record while campaigns are measured against the bookings they produced.
Does Loyalist replace Olo ordering?
No. Wisely is on our integrations hub, so ordering history reads into the guest profile rather than being replaced by it.
Is Wisely the same as Olo?
Wisely is the front-of-house and guest-data side, now part of Olo, covering host, waitlist, reservations, a CDP and sentiment. It is also on our integrations hub, which is why these two do not have to be a choice.
Does Olo cover private dining?
Private dining is booked by email and contract rather than through an ordering flow. Loyalist syncs events platforms so the buyout that paid for your December shows up against the guest who booked it.
Evaluate Loyalist against Olo (Wisely) with an AI agent and see which one fits your business better.
